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Storyboarding and conceptualising

Taking amazing copy, breaking it up into parts and bringing the story visually together was a great place to start. Creating evocative imagery which communicates the ease of use, great UI, main features and advantages of using the new Summit Plus premium program was the main goal.

Logo animation

Animation inspired by the core of the business which are labels. Everything coming down to logo and sticks to the background with ease and in dynamic and rigid way.

LogoGIF.gif

Video production

Using After Effects and Blender 3D brought interesting and seamless 2D - 3D animation to life. Pacing mainly directed by the voice over prerecorded for this project.

BTC_JuicyS.gif

Final product

Running on social media as well as YouTube pre-roll, Summit Labels' website and other places it serves its purpose and gets to the right viewers every day.

Summit Labels - Summit Plus

Credits

Video pre-production, production: Petr Hostaš
Copy: Sarah Cambell (Summit Labels)
VO: Sean Skyler

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