Volt brewery logo
Logo is mainly used as a coat of arms for the brewery and it's the central feature of it's visual identity. The combination of the letter 'V' in a serif type and simplified lightening striking through as a symbol of breaking the stereotypes, gives it a fresh view on a heritage of brewing beer in Czech lands.
The stroy of Volt
We have been with this projects since it's initial thought to put trendy brewery based on the heritage of brewing in the sport and cultural centre of Jablonec nad Nisou. For concept, name and the whole visual direction has been chosen 'Volt' with vast variety of uses and it's historical depth for the future references. The goal here is to connect two separate groups of beer consumers: young, beach & sport loving hipster culture which needs to be constantly stimulated by new experience but also the traditional side of beer consuming: the older generation which is dependent on the heritage, traditions and good taste of czech beer. We introduced something for both sides and they can meet in the energy filled boutique like beerhouse offering variety of goods.
Wedsite of Volt brewery follows its visual identity and moves it to the next level. Part of the web is beer gallery of all different kinds of beers made in the brewery. Each kind is represented by its label.