The stroy of Volt
We have been with this projects since it's initial thought to put trendy brewery based on the heritage of brewing in the sport and cultural centre of Jablonec nad Nisou. For concept, name and the whole visual direction has been chosen 'Volt' with vast variety of uses and it's historical depth for the future references. The goal here is to connect two separate groups of beer consumers: young, beach & sport loving hipster culture which needs to be constantly stimulated by new experience but also the traditional side of beer consuming: the older generation which is dependent on the heritage, traditions and good taste of czech beer. We introduced something for both sides and they can meet in the energy filled boutique like beerhouse offering variety of goods.
After handling the logo, we started to apply visual language on all the main features of balloon company. Guys from Hosi v kosi shared our approach and together we created united visual identity thought out into the last detail.